Chinese LED lighting up England

On September 2,2013,Birmingham autumn consumer goods international exposition,Leishi lighting CEO Wu Changjiang personally  promote company brand NVC to the major merchants.This made Chinese media reporters feel accident.

Leishi lighting is one of the hundreds of Chinese companies attended the opening of the exhibition "China brand Europe".However,unlike other companies, it hrough the acquisition of local company in Birmingham in 2007,and now is well-known enterprise in the lighting UK industry.

"The NVC in the UK market share is small, a lot of people don't believe in our acquisition, through these years of operation and insist, sales is growing rapidly, number of employees from more than 20 expanded to about 110 people." Wu Changjiang told this newspaper, "the pattern is successful,now we want to adopt this model in France, Germany, promote their own brands."

Leishi lighting participate in this exhibition, in addition to show the brand image, show the latest LED products become the focus of the exhibition that one of the high quality China create attracted the attention of numerous visitors from home and abroad and inquiries. At present, the LED business has become a core engine for the future development of leishi lighting, in the process of transforming from traditional lighting to LED lighting,and Leishi took a key step.According to Leishi lighting has just released the results from the first half of 2013.The first half of this year,Leishi lighting LED business is good, sales rose 233.9% in the first half of the year. In May 2010, leishi lighting as the nation's largest lighting equipment suppliers listed in Hong Kong, is still a traditional lighting company, LED products only account for 2% of leishi revenues.

For such a swift and violent development, can not help but want to ask: what is the cause of the high speed development of Leishi LED?

Prior to the development of LED lighting industry buzz, early Leishi lighting was founded in Shanghai pudong electric light source research and development center, studies and paying attention to the development of, with the mature of LED lighting technology,product quality and price can be accepted by the consumers,Leishi lighting rapid transformation,to achieve strategic cooperate with the four largest famous Cree LED chip enterprises ; In 2012, with bdo leishi lighting embellish of big mergers, fully integrated LED upstream resources, greatly accelerated the pace of transformation of Leishi lighting to LED, to achieve the perfect counter attack. Recently,Leishi lighting joint venture with bdo embellish da in huizhou, guangdong province set up a company engaged in LED packaging business,make Leishi lighting mastered the voice in the field of LED lighting.

The success of NVC UK is Leishi lighting international road to grope for returns for many years,also for Leishi lighting overseas added more confidence on the road. Leishi lighting will copy the successful experience of the British market worldwide, full speed leishi lighting expansion in overseas markets. In July 2013, leishi lighting become an official partner of FINA.This is leishi lighting new opportunity to expand market overseas.After signing with FINA, leishi ighting at the scene also formally signed French dealer, fully into the French market. The move is the NVC UK after successful development, leishi lighting market in Europe and a challenge.

Leishi lighting vision goal is to "create world brand",and is pushing forward the process of internationalization steadily.In this process, the development of LED business will inevitably have far-reaching influence. Now,Leishi put forward the slogan of "second venture", the first venture let leishi became the "China leishi",whether second startup let leishi become "world leishi"? let's wait and see.