The LED lighting market development trends in 2013

2013 China LED lighting market is widely favored

But LED enterprise has the technical advantage and traditional enterprise has channel advantages  will face the fierce competition in the face of the market. At the same time, the traditional lighting companies will be more the pain of the transformation in the face of great pressure,Chinese market is expected LED
commercial lighting war disputes in 2013.

However,most people think LED home light is the highlight of a Chinese LED lighting LED lighting civil market, so China LED many enterprises also civil lighting market development as the key object in 2013.

China LED the civilian market first encounter with the traditional lighting for channel dealers, and traditional lighting distributor of LED market operation is not very skilled.This will also compare LED lighting with traditional lighting, before the traditional lighting deep market penetration, a lot of lamps and lanterns lighting JingXiaoZhe willing to start LED lighting for the time being.

Second,if the dealerships layout to a certain degree and there is a bigger problem.LED lamps and lanterns price is relatively higher than the price of fluorescent lamps and lanterns,but also have low price of LED lamps and lanterns basic cannot normal use;According to the analysis of specific occasion of civil lighting LED lighting lamps and lanterns and traditional fluorescent lighting effect still has certain gap;LED lamps and lanterns can repair, but is not convenient to maintenance and understand maintenance LED talent is on the market; In addition, many consumers aggregates of three or four lines on the market, low awareness of LED lighting lamps and lanterns, ordinary consumer people had not seen each other even LED lamps and lanterns.

This aspect of the problem, of course, is not only LED enterprises will encounter, if traditional lighting companies enter the LED civil lighting market will face the same embarrassing. If only in a regional operating a brand, product variety, complete is also very important part of the item. Therefore, the traditional lighting almost when switch to LED commercial lighting also reluctant with LED lighting products for civilian use.

Upfront, as falling prices of the LED lamps and lanterns, technology promotion, the influence of various factors such as awareness increases, the market will present the rising trend, and later as the market one by one, saturation, and civil market basically is to replace type consumption, on the premise of long service life, the market will be in a down period, as a whole just present the quadratic function curve, but this should be a slow process.


At present, the domestic production of LED lighting lamps and lanterns has more than 5000 enterprises, including enterprises above designated size accounts for about 20% of the whole industry, generally small-scale enterprises, low industrial concentration. Due to the core technology of LED lighting industry - mainly in the hands of the United States and China Taiwan chip, LED lighting enterprise in our country is mainly responsible for low-end products production, low value-added products. And because each product similarity, the industry competition is intense, disorderly competition phenomenon is obvious.

Chinese LED lighting up England

On September 2,2013,Birmingham autumn consumer goods international exposition,Leishi lighting CEO Wu Changjiang personally  promote company brand NVC to the major merchants.This made Chinese media reporters feel accident.

Leishi lighting is one of the hundreds of Chinese companies attended the opening of the exhibition "China brand Europe".However,unlike other companies, it hrough the acquisition of local company in Birmingham in 2007,and now is well-known enterprise in the lighting UK industry.

"The NVC in the UK market share is small, a lot of people don't believe in our acquisition, through these years of operation and insist, sales is growing rapidly, number of employees from more than 20 expanded to about 110 people." Wu Changjiang told this newspaper, "the pattern is successful,now we want to adopt this model in France, Germany, promote their own brands."

Leishi lighting participate in this exhibition, in addition to show the brand image, show the latest LED products become the focus of the exhibition that one of the high quality China create attracted the attention of numerous visitors from home and abroad and inquiries. At present, the LED business has become a core engine for the future development of leishi lighting, in the process of transforming from traditional lighting to LED lighting,and Leishi took a key step.According to Leishi lighting has just released the results from the first half of 2013.The first half of this year,Leishi lighting LED business is good, sales rose 233.9% in the first half of the year. In May 2010, leishi lighting as the nation's largest lighting equipment suppliers listed in Hong Kong, is still a traditional lighting company, LED products only account for 2% of leishi revenues.

For such a swift and violent development, can not help but want to ask: what is the cause of the high speed development of Leishi LED?

Prior to the development of LED lighting industry buzz, early Leishi lighting was founded in Shanghai pudong electric light source research and development center, studies and paying attention to the development of, with the mature of LED lighting technology,product quality and price can be accepted by the consumers,Leishi lighting rapid transformation,to achieve strategic cooperate with the four largest famous Cree LED chip enterprises ; In 2012, with bdo leishi lighting embellish of big mergers, fully integrated LED upstream resources, greatly accelerated the pace of transformation of Leishi lighting to LED, to achieve the perfect counter attack. Recently,Leishi lighting joint venture with bdo embellish da in huizhou, guangdong province set up a company engaged in LED packaging business,make Leishi lighting mastered the voice in the field of LED lighting.

The success of NVC UK is Leishi lighting international road to grope for returns for many years,also for Leishi lighting overseas added more confidence on the road. Leishi lighting will copy the successful experience of the British market worldwide, full speed leishi lighting expansion in overseas markets. In July 2013, leishi lighting become an official partner of FINA.This is leishi lighting new opportunity to expand market overseas.After signing with FINA, leishi ighting at the scene also formally signed French dealer, fully into the French market. The move is the NVC UK after successful development, leishi lighting market in Europe and a challenge.

Leishi lighting vision goal is to "create world brand",and is pushing forward the process of internationalization steadily.In this process, the development of LED business will inevitably have far-reaching influence. Now,Leishi put forward the slogan of "second venture", the first venture let leishi became the "China leishi",whether second startup let leishi become "world leishi"? let's wait and see.

LED home lighting design and lighting mood

Since electricity was discovered, the light has become the most important part of people's life.It extend people's biological clock,and accelerate the development of human civilization. Today, the light is becoming the role create life interest from the simple provide lighting light source.

You will find home LED lamp design tend to be more simple structure, fine workmanship and vibrant colours if you visit. These with concise design style of lamps and lanterns,keep attention to the simple design, reasonable and make full use of the light source of illumination, and hand in photograph reflect with furniture, but not like a traditional concept of ignored in the design of complex structure, heavy form, make full use of lighting lamps and lanterns.This is a design concept of the revolution.


In addition, intelligence is focus direction of the LED home decoration in the future. And on the lighting layout, interior lighting design has been developed from the past only focused on single light transition to pursue more light effects. Because more LED light design can take care of every user and a situation of life demand for lighting, enrich the space lighting levels. The more LED light to cooperate can make space whether part or understatement, can form a lithe and graceful space atmosphere.

LED home light

As the wind restoring ancient ways is blowing, Europe type restoring ancient ways in the design of household become popular that cannot be ignored.Many fashion people point of view, that kind of gorgeous, costly anomalies pure restoring ancient ways is definitely not to focus IN this season. And the slightly low-key, faint show sense of quality is the trend of reading.The desk LED lamp of restoring ancient ways to build sweet atmosphere of household, or lit a candle on the table again, the whole house will soon be in the LED light of assisted presents another emotional appeal.

LED commercial lighting field is the inevitable trend

Industry data show that the explosion of LED commercial lighting market this year is enormous. LED lights for the first half of this year has more than 20 billion yuan worth of bidding, some provinces and cities bidding amount has more than 2012 year level so far. In addition, because the international LED enterprises large-scale LED business cooperation with China, promoted China's overall water LED technology products, with the maturing of the LED technology expected, product prices are lower.It can promote surface will be more and more big, commercial lighting, including LED lights,also will usher in a new wave of growth.

Look from the commercial lighting market today, LED products is increasingly replacing traditional lighting products. LED lighting products, in contrast, has a long service life, high light efficiency, more energy conservation,environmental protection, no stroboscopic, no radiation,low efficiency and other significant advantages. "High price" the biggest drawback will be gradually resolved along with the advance of technology.

The reason that LED products is suitable for the business field, the price is a big factor. As a result, the national development and reform commission notice on strengthening energy conservation and emissions reduction, at this time to enlarge the LED products market share.In the field of commercial lighting will play a positive role in promoting and pushing. Industry said that generally mass into the future of LED commercial lighting field is the inevitable trend. On the basis of environmental protection and energy saving, the enterprise can speed up the industrial upgrading, cost-effective lighting products.It will also be the key factor for the future lighting market evolution.

LED industry exports significantly increased the risk

On September 1,the European Union LED the new standard of energy efficiency implementation makes Shenzhen LED enterprise taut nerve.Enterprises are faced with the risk of higher threshold and export. Recently in Shenzhen LED on top BBS enterprise financing risk management, risk management platform of Shenzhen LED industry formally landing on August 30.For the risk early warning, contract specification, business negotiation and risk consulting for enterprise comprehensive "check".

Last year,the export of LED lighting products is very high, maintained a fast growth. In 2013 LED indoor lighting product export will continue rising in 2012, and LED outdoor lighting products export growth is not used as indoor so high speed. "Zhejiang hengdian group chairman NiJiang bond lighting to last year's export situation is satisfactory.In 2012, the global replacement the market of LED lighting began to emerge "incandescent lamp ban" effect, with the improving of the LED encapsulation device technology at the same time, prices continued to decline, LED lighting products and the price difference between the traditional lighting products is shrinking fast. Although affected by overseas economy, exports still account for the absolute proportion of indoor LED lighting products.

From the point of export region, Europe and the United States is currently the main export market of domestic LED. Taking Guangdong province as an example, Guangdong LED lamps and lanterns of export sales of more than one hundred million yuan in 2011, the exports of the United States and the European Union is about 22 billion yuan, accounting for around two-thirds of exports Guangdong LED lamps and lanterns, 15% of the total output value of Guangdong LED lamps and lanterns. Since this year, the LED industry exports significantly increased the risk. "China's export credit insurance company introduced advanced credit risk management consultant Sun Junzhu, 1 ~ August 2013, Shenzhen LED industry enterprises reported loss case 39 cases, amounted to $7.84 million. That number, was already close to the amount of last year. According to the export country statistics, a total of 103 LED products export countries and regions, among them, the total exports more than tens of millions of dollars in a total of 13 countries and regions, the top three in the United States, Germany and Hong Kong.

LED lamp market scale will reach 44.5 billion yuan by 2017

According to the survey,the Chinese LED lamp market sales of 10 billion yuan  in 2012(not including Hong Kong and Taiwan, hereinafter the same), increased by 92% from 5.2 billion yuan in 2011. In 2013, sales of LED lamp market scale will reach 16.1 billion yuan. Market demand will continue strong, but growth will slow. By 2017, LED lamp market scale will reach 44.5 billion yuan.

China LED Manufacturer NEW SUNSHINE Produce

Price is still the important factor influencing the market promotion.It is understood that the first quarter of 2013 China LED fluorescent tube prices drop fluctuation is bigger, a drop from 9% to 9% on average. The average biggest drop in high-end LED fluorescent tube, fell to 13.4%.In a 2835 production of LED fluorescent tube light source as an example, the average dropped more than 11%, a 13% decline in high-end products.

As the rapid growth of LED fluorescent tube market demand and the LED lighting light source price falling, LED fluorescent tube will continue to lower prices, but not as space is limited. Research report pointed out that in the first half of 2013, China showed white LED chip prices drop slow and white LED chip market demand trends, LED lighting light source prices continue to drop considerably. But steady rise of the overall lighting efficiency, reduces the use of the lamp bead number, expects full-year 2013 China LED fluorescent tube prices will more than 30% year-on-year.

In the next few years, LED commercial lighting market will still be one of the main battlefield. LED products prices continued to decline and the late operation cost considerations make more and more businesses take the initiative to adopt as LED commercial lighting, LED lighting products and huge household lighting market launch, LED lamp market will continue strong demand, but growth will slow. At the same time, civil lighting began to quick launch in 2013, LED bulb domestic shipments to the accelerated growth, annual leds shipments growth rate is expected to more than 100%. As the LED commercial lighting market continued healthy and huge market launch in household lighting, the personage inside course of study predicts that the number of leds in the next five years sales growth will remain above 33%, the market sales growth will remain above 20%, to 2017, LED lamp market scale will reach 44.5 billion yuan.

LED driver power supply directly affects the development of LED

The rise of the LED industry is not accidental, but under the condition of the scientific development,  under the call of energy conservation and environmental protection,and in the case of human energy increasingly nervous. The waste of energy and consumption lead the birth of a new energy-saving products call.If not the LED and other similar products to replace, so the rise of LED lighting has its inevitability.As the core driving force of LED lighting, LED driver power supply directly affects the development of popularization and popularization of the leds. How to decrease the cost of the LED for LED lighting into homes, this is an important subject in front of all the LED,and is also a major opportunity for development.

Where the future of LED driver power supply will go? As we all know, the LED drive power supply is directly to offer LED driver, the equivalent of the engine. The development of LED drive power supply technology, LED the development of related industries is of vital importance.LED drive power supply of the main function is to convert ac voltage to dc voltage, and at the same time to complete the matching of voltage and current with leds. With the plummeting silicon integrated circuit power supply voltage, LED working voltage are increasingly in the best range of output voltage. Constant current constant voltage of these technologies, will be more and more common.

LED drive power supply with intelligent control function, the LED load current can be under the influence of various factors can be controlled in advance design level. When the load current changes caused by various factors, the primary control IC can make through control switch load current back to the initial design value.In the current LED luminous efficiency and luminous flux under the condition of limited, give full play to the LED colour diversity, the characteristics of development of color changing LED lighting control circuit.

The competition in the LED lighting industry are increasing

LED commercial lighting market develop huge this year. According to rough statistics,it has more than 20 billion yuan worth of the tender in the first half of this year.Some provinces and cities bidding amount has overtaked more than 2012 year level so far. As LED technology is increasingly mature, the product price will be a downward trend, the cost of government promotion will be more and more low, commercial lighting, including LED street light, high growth can be expected. As Haitz's law repeatedly been verified, the LED lighting of luminous efficiency is improved,and the comprehensive cost is lower than energy-saving lamps.It is becoming family to accept alternative light sources.

The competition in the LED lighting industry are increasing.Large-scale LED lighting has become increasingly frequent merger integration between enterprises and capital operation.Good LED lighting enterprise more and more emphasis on domestic industry market research, especially on the enterprise development environment and the further research of customer demand trends. Because of this, a large number of domestic excellent LED lighting brand rapid rise, become the leader in LED lighting industry!

Exports of LED industry in our country is facing the foreign technical barriers of a new round of shock. There are statistics show that since 2012, the United States, the European Union, Japan and other countries and regions have been implementing the standards of the LED industry.The lamps and lanterns of all into the eu must strengthen the EMF detecting electromagnetic field. Recently, the European Union, issued the latest LED lighting products energy efficiency regulations and requirements from September 1 this year.All LED lighting products exported to Europe should conform to the requirements of the new energy efficiency standards, and in September 1st,September 1, 2014, on September 1, 2016 three stages to gradually improve the energy efficiency standard of LED lighting products.